16
Years of Work
Do it the wrong way and draft copy can derail your design review.
Company philosophy
At worst the discussion is at least working towards the final of your.
Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.
You begin with a text, you sculpt information, you chisel away what's not needed, you come to the point, make things clear, add value, you're a content person, you like words. Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen.
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client's needs. Then the question arises: where's the content?
That's not so bad, there's dummy copy to the rescue. But worse, what if the fish doesn't fit in the can, the foot's to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can't quite tell right now, but they're unhappy, somehow.
Team Members
Usually, we prefer the real thing, wine without sulfur.
Steven Briggs
-Team member
At worst the discussion is at least working towards the final of your site where questions about lorem.
Grace Wilson
-Team member
They will be drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.